R.W.Knudsen

CHICO, Calif. (May 1, 2008) - R.W. Knudsen Family®, maker of quality, all-natural juice products, has created Sensible Sippers^TM organic juice boxes to help reduce the calories and sugar that children consume. True to their name, Sensible Sippers contain 50 percent juice and 50 percent water, reducing the amount of sugar in each serving without compromising on taste. Kids will enjoy the fun flavors including Fruit Punch, Banana, Apple and Mixed Berry. Parents will relish the fact that these juices are 100 percent certified organic and contain 40 percent fewer calories than regular boxed juices.

The U.S. Department of Agriculture recommends that children consume no more than 1,600 calories per day. This is an increasingly important guideline for parents to live by, given the growing problem of childhood obesity. Previously, concerned parents chose to "cut" their children's juice by adding water. Packaged in non-breakable, portion-controlled 4.23-ounce boxes, Sensible Sippers are the solution for parents hoping to avoid the excessive calories often found in sugary fruit juices.

More than ever, parents are choosing organic for their children to reduce exposure to pesticides. The Hartman Group reports that having children is an impetus for adults to start purchasing organic products.¹ In March, The Organic Center released a study reporting that organically grown plant-based foods are 25 percent more nutrient dense than food grown conventionally.² The findings show organically grown produce contains higher levels of eight of the 11 nutrients studied.  Within the screening 94 study-crop combinations analyzed antioxidants, key vitamins such as A, C, E, and minerals such as, potassium and phosphorous.

Sensible Sippers do not have any added sugar, artificial flavors or preservatives, and they are 100 percent certified organic by Quality Assurance International and the USDA.

R.W. Knudsen Family partnered with the loveable Berenstain Bears^TM to feature their classic characters, such as Papa Bear, Mama Bear, Brother Bear and Sister Bear on the juice box packaging. Sensible Sippers are available nationwide at Whole Foods Markets; the suggested retail price for an eight-pack of juice boxes is $3.99-$4.49.

R.W. Knudsen Family® has produced quality, all-natural juice products since 1961. Its offerings include Recharge® all-natural sports drinks, more than 125 types of natural and organic fruit and vegetable juices, carbonated fruit beverages, and specialty items. All R.W. Knudsen Family products are made from 100 percent natural ingredients, without artificial flavors, and never contain added sugar. Visit www.knudsenjuices.com for more information.