Our Story

 

Our history

In 1961, a harvest of grapes from organic vineyards in Paradise, California inspired R.W. Knudsen to pioneer a new tradition of bottling fruit juices.

Over the next 60 years, the R.W. Knudsen Family® has expanded to include a wide variety of uniquely delicious fruit and vegetable products for all occasions, big and small. We’ve grown with you and your family, delivering refreshing energy to early morning sports, family gatherings, and even late afternoons on the porch.

 

Our growers

From farms in Oregon to orchards spanning the Pacific coast and beyond.

We partner with growers around the country who share our commitment to quality. Many of these relationships have endured for decades and spanned generations of family farmers. Their integrity is our integrity. Each bottle of R.W. Knudsen holds the gold standard of what fruit and vegetables can become.

 
 

Our Drinks

Ripe, flavorful fruit and veggies are the key ingredient in every R.W. Knudsen product.

In some cases, it's the only ingredient! We’re here to help you live your best life with delicious and powerful juices.

We’re proud to share that our bestselling products, such as our juice blends, have become some of the best-selling products in the natural foods industry.

For us, it’s extra special to see your families enjoying the products that R.W. Knudsen would have served to his own family. Our juicing philosophy has remained the same for over 60 years: Creating products with integrity and care, from farm to bottle.

You can include our products in your morning and evening routines, pre- and post-workout and self-care for added vitality, hydration and energy. The opportunities to enjoy R.W. Knudsen are endless!

 
 

Our Values

Pioneers from farm to bottle.

Our core values have remained steadfast since we bottled our first grapes.

Environmental stewardship is at the heart of everything we do. We align with passionate, caring growers and have made significant investments in energy efficiency at our facilities to ensure we are doing our part for the future of our planet.

 

  • We take our environmental responsibilities seriously. In fact, sustainability informs all of our decision-making; you can trust that the R.W. Knudsen Family looks after mother nature.

  • The roots of the R.W. Knudsen Family® brand run deep. Our relationships with growers around the country have spanned decades, as we continue to work together to create delicious products to share with you all.

  • Innovation is encouraged at every step, from when a seed is planted to how you buy a bottle of our juice blends. We are constantly looking at ways we can improve our processes, and support businesses that align with our vision for the world.

  • Juices and drinks are only as good as the ingredients that go into them. Thankfully, our growers care as much as we do about crafting quality inputs for quality outputs. We never add any ingredients that aren’t necessary for creating our delicious, vibrant beverages.

  • We are here for every moment! From sports drinks to kick-starting health regimes, our expansive and diverse line of drinks can serve you at every time of the day or night. Whether you enjoy organic, sparkling, or vegetable juices, we’ve got your needs covered.

  • You won’t just hear it from us; our customers love the tartness of our cherry juices, how refreshing our blends are, and the boldness of our single-strain juices. Check out the reviews on your favorite drinks!

Our commitments

At R.W. Knudsen Family®, we are committed to employing sustainable and responsible practices throughout our supply chain. 

We are dedicated to operating and supplying our products nationally whilst reducing the consumption of natural resources. Both our Chico, CA and Havre de Grace, Maryland manufacturing facilities were awarded with TRUE Platinum Zero Waste Certification – the highest level available – by Green Business Certification Inc.™

This means our plants are successfully diverting at least 90% of waste from landfills and the environment. 

Our Chico plant is committed to reusing waste whenever possible. That includes rebuilding pallets, sending fruit pulp to use as animal feed and waste sent to compost. We've reused 85% or more of the plant's waste products for 4 consecutive years.​

At our Maryland plant, we're working to reduce the amount of water used in the pasteurization process, saving approximately 2,500 gallons of water a day.

We came to organics because of our enduring commitment to reduce the amount of synthetic pesticides and herbicides released into the environment.

Our company has served as members of the Organic Trade Association, supporting the organic industry through high standards, since the Association's inception in 1985.

In 1997 we were the first processor in the country to volunteer to become a certified organic processing facility.​

We recycle all production materials such as glass, plastic, corrugate, paper, aluminum and metal, and we add more materials to the list whenever we can.​

 Let’s raise a glass to Mother Nature, and the future of our planet.

R.W. Knudsen Family© is part of the TruRoots Company family of brands, which also includes TruRoots™ organic grain-based foods; and Santa Cruz Organic sauces and beverages. We’re excited to bring you beloved favorites and fresh innovation inspired by the pioneering spirit with which our brands were founded.