About Us

In 1961, when Russel W. Knudsen began bottling fruit juices from his organic grape vineyard, he did so on one condition: his fresh pressed and blended juices would never have artificial flavors or preservatives. This commitment ensured that customers who came up the hill to Knudsen's Paradise, California, concord grape vineyard could always buy the finest juice available. Little did the R.W. Knudsen Family® know, he was starting a tradition of innovation in his products.

The R.W. Knudsen Family® tradition of integrity, innovation and variety continues today. The company's commitment to developing delicious fruit products based on consumers' needs has led to the introduction of many refreshing ideas. These include: Simply Nutritious®, Just Juice®, non-alcoholic celebratory beverages, and more. Simply Nutritious® and Natural Juices have become some of the R.W. Knudsen Family® brand's most popular items, and some of the best selling products in the natural foods industry.

Today, the R.W. Knudsen Family® brand's diverse offerings include over 100 types of natural, organic fruit and vegetable juices, elegant celebratory beverages, bubbly Spritzers, and natural sports drinks. In keeping with "family tradition," the R.W. Knudsen Family® products are still exclusively fruit juice sweetened without artificial flavors or preservatives.