About Us

In 1961, a harvest of grapes from organic vineyards in Paradise, California inspired R.W. Knudsen to pioneer a new tradition of bottling fruit juices. His commitment began with a desire to make juices of the best possible quality for his own family. Today, you and your family can enjoy R.W. Knudsen Family® products made with the same commitment.

The R.W. Knudsen Family® tradition of integrity, innovation and variety continues today. The company's commitment to developing delicious fruit products based on consumers' needs has led to the introduction of many refreshing ideas. These include: Simply Nutritious®, Single Fruit Juices, non-alcoholic celebratory beverages and more. Simply Nutritious® and Juice Blends have become some of the R.W. Knudsen Family® brand's most popular items, and some of the best selling products in the natural foods industry.

Today, the R.W. Knudsen Family brand's diverse offering includes nearly 100 types of natural, organic fruit and vegetable juices, elegant celebratory beverages, and natural sports drinks.  Savor the refreshing goodness crafted with integrity and care...For Goodness Sake!®